Note: Discover is currently unavailable for consumers in France and Germany When to useĭiscovery campaigns may be a good choice for you if: You can also benefit Google’s machine learning when it comes to audience performance by opting into optimized targeting. You can use Maximize conversions bidding, Target CPA, or Target ROAS to optimize your campaign bids to meet your media marketing objectives. Automated bidding options to meet your media performance goals.Designed for discovery as consumers browse their favorite content and feed-based experiences, our ad layouts rely on machine learning to build and showcase your assets seamlessly across devices-helping you spark customer interest and action with less effort and time. Visually rich ads rendered natively across Google properties at scale.Thanks to Google's unique understanding of customer intent, you'll be able to show more relevant, meaningful ads to people when they're most interested to learn more about your products and services. Drive engagement with richer, more relevant ads.With the ability to reach up to 3 billion people monthly on the YouTube Home and Watch Next feeds, Discoverand the Gmail Promotions and Social tabs, you can now reach more potential customers as they browse everything from the latest fashion trends to new cooking recipe videos on popular Google properties. Reach more of Google with a single ad campaign.You enter the building blocks for your ads-like headlines, high quality inspirational images, and logos-and we'll show your ads to highly interested customers using the bid goal and budget that you set.ĭiscovery campaigns include the following features: Reach your ideal customer at scale with a single campaign. To get started, go to Create Discovery campaigns. This article gives you an overview of Discovery campaigns. Thanks to Google's audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand-all through a single Google Ads campaign.
You can use Discovery campaigns to help reach up to 3 billion customers across Google feeds to achieve your performance goals in Google Ads.
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